Search Engine Optimisation - Case Studies - Hillhouse
Hillhouse - 5 star accommodation
near Troon
With the expansion of Hillhouse from 5 to 10 bedrooms the company were
looking for a re-design of the website to better showcase the luxury accommodation
along with a revised search engine optimisation program to capitalise on
the new market sectors which opened up to them as result of the increase
in number of rooms. The program started in November 2007 and by early in
2008 results have been very positive.
Search term: accommodation Ayrshire
Result: 12th from 1.6million
http://www.google.co.uk/search?hl=en&q=accommodation+Ayrshire&start=10&sa=N
Search term: accommodation Troon
Result: 12th from 177,000
http://www.google.co.uk/search?hl=en&q=accommodation+troon&start=10&sa=N
Search term: luxury accommodation Ayrshire
Result: 1st from 440,000
http://www.google.co.uk/search?hl=en&q=luxury+accommodation+Ayrshire&btnG=Search&meta
Search term: Exclusive use accommodation
Result: 8th from 540,000
http://www.google.co.uk/search?hl=en&q=exclusive+use+accommodation&btnG=Search&meta
Search term: Exclusive use venue
Result: 1st from 2.5million
http://www.google.co.uk/search?hl=en&q=exclusive+use+venue&btnG=Search&meta
Search term: Exclusive use venue Scotland
Result: 5th from 55,000
http://www.google.co.uk/search?hl=en&q=exclusive+use+venue+scotland&btnG=Search&meta
Search term: Private House accommodation Ayrshire
Result: 1st from 661,000
http://www.google.co.uk/search?hl=en&q=Private+House+accommodation+Ayrshire&btnG=Search&meta
Search term: wedding venue Troon
Result: 1st from 29,000
http://www.google.co.uk/search?hl=en&q=Wedding+Venue+troon&btnG=Search&meta
Search term: wedding venue Ayrshire
Result: 15th from 180,000
http://www.google.co.uk/search?hl=en&q=Wedding+Venue+Ayrshire&start=10&sa=N
Search term: Luxury Golf Accommodation Troon
Result: 1st and 2nd from 30,000
http://www.google.co.uk/search?hl=en&q=Luxury+Golf+Accommodation+Troon&btnG=Search&meta
Search term: luxury golf accommodation Ayrshire
Result: 1st from 28,700
http://www.google.co.uk/search?hl=en&q=Luxury+Golf+Accommodation+Troon&btnG=Search&meta
Search term: private party venue Troon
Result: 12th from 46,600
http://www.google.co.uk/search?q=Private+Party+Venue+Troon&hl=en&start=10&sa=N
Search term: 5 star accommodation Ayrshire
Result: 1st and 2nd from 450,000
http://www.google.co.uk/search?hl=en&q=5+star+accommodation+Ayrshire&btnG=Search&meta
Search term: 5 star accommodation Troon
Result: 2nd from 144,000
http://www.google.co.uk/search?hl=en&q=5+star+accommodation+Troon&btnG=Search&meta
Search term: corporate entertainment venue Ayrshire
Result: 1st and 2nd from 121,000
http://www.google.co.uk/search?hl=en&q=Corporate+entertainment+venue+Ayrshire&btnG=Search&meta
Search term: private house Ayrshire
Result: 1st from 670,000
http://www.google.co.uk/search?hl=en&q=private+house+ayrshire&btnG=Search&meta
Search term: conference venue Ayrshire
Result: 7th from 450,000
http://www.google.co.uk/search?hl=en&q=conference+venue+ayrshire&btnG=Search&meta
Search term: Accommodation Troon
Result: 8th and 9th from 177,000
http://www.google.co.uk/search?hl=en&q=accommodation+troon&btnG=Search&meta
Search term: accommodation Ayrshire
Result: 10th from 391,000
http://www.google.co.uk/search?hl=en&q=accommodation+ayrshire&btnG=Search&meta
Search term: wedding accommodation Ayrshire
Result: 1st from 44,000
http://www.google.co.uk/search?hl=en&q=wedding+accommodation+ayrshire&btnG=Search&meta