Search engine optimisation and search engine marketing are the process of improving the volume and quality of traffic to a web site from search engines via "natural" or "organic" search results. Today the terms are interchangeable and encompass a wide variety of techniques.
Can you guarantee to get my site ranked number one in Google?No - and nobody else can either!
We can produce a good estimate based on research and experience of how successful
a program may be but it is impossible to provide guarantees with any search
engine. The search term used would dictate the level of success - it may
be hard to get to the top with "widgets" (59 million result in Google) but
"rainbow coloured fibreglass tiny widgets" (95 results) would be much easier!!
This is defined as techniques used to gain higher search rankings that are unethical. Often they can have a short term benefit but in the longer term they can result in sites being banned and removed from the search engines. ASM never use any black hat techniques. The highest profile example of this penalty was against BMW in 2006.
What is White Hat SEO?This is the use of ethical techniques to enhance your website search engine rankings and is the only type of SEO which ASM undertakes.
Can I not do my own SEO?Yes, you can and very often our SEO strategy will incorporate some techniques which you will be best placed to undertake yourself. However care must be taken not to unwittingly "break" any of the rules of good seo and cause more harm than good!
Can the results be tracked?There are many ways to track the progress of a site in the search engine rankings but by far the most important is to see an increase in business traffic and sales through your site!
